In our age of rapid technological progress and tools that make it increasingly easier to create, it’s crucial to return to a fundamental question:
What does the world need?
You don’t want to build a solution in search of a problem. You don’t want to build something no one needs. Instead, align your actions with what people actually want—what the world wants.
A need is just a stronger form of a want, yet finding answers to this seemingly simple question can be surprisingly difficult. If there’s one skill you should get good at, it’s learning to figure out what someone wants. To do that, you must dive deep into understanding people: what drives them, and how social and cultural dynamics shape their desires. If you can answer that question, you’ll have what it takes to create meaningful things.
This principle goes beyond product creation. It applies to writing books, dating, creating content—anything that thrives within the fabric of human collaboration. It’s the driving question behind it all. Start there.