Substance

The work you do needs to have substance. Working on the surface, distracting yourself, and trying to be something you are not is not the way to yield real results. Instead, it's about depth in the work you do—the passion for craftsmanship that creates substance. Don't let yourself be fooled by seemingly impressive people who, once you look more closely, don't have substance. They will find their version of success but will never impact the world in profound ways. Substance is what you should pursue: true depth in the work you do and the person you become.