Leaders & Followers

Aug 30, 2024

In the creative world, there are leaders and followers.

You either create new things (by combining, removing, bringing things into a new context, or inventing) or you copy existing things.

Leaders are rare. Less than 1% of creatives truly lead in their niche. Most of the creative work we see today simply follows others, creating copies of trends set by these leaders.

Being a follower is fine if it matches your level of ambition. But if you aim to maximize your impact on the world, you need to quit being a follower early on and commit to becoming a leader.

Leaders are the people who define culture, trends, and the world.