Consciousness is the ultimate virtue. When you choose the path of a conscious life, numerous positive effects begin to unfold.
With consciousness comes self-awareness. You understand what drives you. You are present and able to sense the world around you. You tap into the power of your unconscious mind to turn thoughts into reality. You progress towards individuation, becoming your authentic self. You love from a position of self-sufficiency, not dependency.
Choosing a conscious life is the best way to live. However, it's not an easy journey. It requires years of following your curiosity to understand yourself, and dedication to useful tools such as meditation, journaling, and therapy. But as anyone who has practiced these tools in pursuit of intentional consciousness can attest, life is brighter on this side of being. Ambiguity, uncertainty, and fear don't disappear, but you're better equipped to deal with them, capable of preventing them from interfering with your best life.
Consciousness is the most powerful lever I've discovered for creating the life you want, if you have the courage to trust that path and yourself.